Troye Sivan Announced as Rabanne's First Makeup Ambassador, Debuts in Fresh Touch Foundation Campaign

Sivan will front Rabanne's "nudes: a next-generation beauty collection" campaign.

The partnership comes a year after Rabanne launched its debut cosmetics collection.

Sivan is a popular singer and actor with a large social media following.

Rabanne is known for its avant-garde designs and for choosing iconic ambassadors.

Sivan embodies Rabanne's bold and forward-thinking spirit.

The campaign is expected to target a younger, more gender-fluid audience.

Sivan has previously worn Rabanne clothing in his music video and at a runway show.

This is a strategic move for Rabanne to expand its reach in the beauty market.

The collaboration is likely to generate excitement among Sivan's fans and the fashion world.